Working with London based creative studio Made Thought, we responded to the opportunity to create a new district for Dublin and reset the Dubliner attitude to the Northside. This campaign was the evolution of a successful commercial campaign in 2016, which attracted tenants WeWork and the NTMA, bringing a new energising spirit to the area. The aim was to position Dublin Landings as a place. The strategy responded to the need to create an iconic place with tailored personalities contained under a single identity. The Dublin landscape was part of the key theme to visually contrast the architectural details of the scheme, with a simple and iconic brand led mechanism: “Where water meets land and city meets nature.” To bring the brand to life we created a "District" brochure, capturing the boundaries between work life, home life, leisure and recreation. The result is a brand that places DBL as a new thriving neighbourhood where contemporary living and working is pioneered.